Research project AG/DD/19 (Research action AG)
The aim of this project is to build an instrument that can be used in assessing Belgium's image abroad. This database will provide a useful scientific support for the Foreign policy making, the government information and the private sector.
Implementation:
The first phase will be the development of a better conceptual understanding of a country's image abroad. The various components of that image will be explored taking into account the different social groups in the population, the political and social characteristics of the country.
The second phase will consist of defining the relevant dimensions and the associated indicators that should be integrated in the final database. The database will then be tested and evaluated and transferred to the Ministry of Foreign Affairs which will maintain the tool.
