What do we do?

The Visitors Observatory carries out research into the relationship between the 10 FSIs and their audience.

• Museum Monitor:
  Since 2007, the Observatory has been responsible for the annual monitoring of the visitor (profiles) for the major museums and visitors’ centres maintained by the FSIs:
  • The Museum of Natural Sciences
  • The Royal Museums of Fine Arts of Belgium (Museums of Ancient and Modern Art)
  • The Cinquantenaire Museum
  • The Royal Museum for Central Africa
  • The Musical Instrument Museum
  • The Magritte Museum (monitoring since 2011)
  • The Planetarium
• Ad hoc audience and user research (often for exhibitions, smaller museums or FSIs that do not take part in the Museum monitor)
  • Profiles, target groups
  • Satisfaction research
  • Image and attitude research
• Evaluations of exhibitions, shows and other services
  • “Front-end evaluation”
  • “Formative evaluation”
  • “Summative evaluation”
• Consultancy
  • support and follow-up for independent research
• Ad hoc literature research and desktop research
• Gathering (comparative) numerical data, data files and research