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Management of multiproduct firms

Research project P3/53 (Research action P3)


Persons :

  • Prof. dr.  BULTEZ Alain - Faculté Universitaire Catholique de Mons (FUCAM)
    Financed belgian partner
    Duration: 1/1/1992-31/12/1996
  • Prof. dr.  BULTEZ Alain - Faculté Universitaire Catholique de Mons (FUCAM)
    Financed belgian partner
    Duration: 1/1/1995-31/12/1996

Description :

OBJECTIVES.

Marketing, merchandising and retailing of product/service as- sortments through distribution channels.

THEME.

Networks linking the economic units interacting within vertical market structures : rationality motivating the intermediaries regulating the movement of goods and services and the parallel flows of transactions and informations. Overall retail outlet management effictiveness and profitability; assortment composition; available store space allocation and product display; pricing; profit-margin and promotional policies; etc. Buyers' behaviour and reactions during their shopping trips as a result of their perceptions, preferences and choices.


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