“Spiders alive” is a temporary exhibition with living spiders. The exhibition is free of charge for all visitors to the permanent collections. It is a last minute exhibition that was set up after it became clear that the start of the refurbishment of the Museum was delayed. As it was already communicated that the Museum would close during the renovation works, visitor numbers started dwindling. It seems that the communication campaign set up to promote “spiders alive” succeeded in bringing a lot of visitors back to the museum.
The idea is that this is the right moment to monitor the existing communication channels. To do so, the provenance data will be compared with the geographical distribution points via which the “spiders alive” communication campaigns ran. Additionally a small survey will be conducted among a sample of visitors to the Museum to ask them what precisely made them decide to come the Museum in the period the exhibition was running.
Research type
Method of data collection
Face-to-face interviews.
Data-analysis based on the cash register system.
Contact
Field work data collection provenance data: 18 December 2012- end of the exhibition.
Fieldwork survey: March-April 2013.
Report: October 2013.
Full report **
This report is protected and consultation is subjected to approval by the Visitors Observatory.
Do not hesitate to contact us by mail reinoud.magosse@natuurwetenschappen.be
or by phone at number +32 (0)2 627 41 96
