Project file - Reputation- and image analysis of the Federal Museums, the Planetarium and the Royal Library of Belgium amongst the Belgian population

Commissioner

• Royal Museums of Art and History (KMKG-MRAH)
• Cinquantenaire museum
• Musical instruments Museum (MIM)
• Museum for Natural Sciences (IRSNB)
• Royal Museum for Central- Africa
• Royal Observatory of Belgium
  • Planetarium
• The Royal Library of Belgium (KBR)

Research context

In 2004 the Observatory of the Visitors Observatory was commissioned by 5 FSI’s (RMAH, RMFAB, RBINS, RMCA, Planetarium) to outsource an encompassing population survey to gather data about the notoriety, the image and the visitors’ profiles of the various Belgian Federal Museums. The survey was conducted among a representative sample of the Belgian population and carried out by IPSOS. The visitors Observatory was commissioned with the procurement procedure and the follow up of the project.
Meanwhile it is more than 10 years ago that this research was done and an update of these findings is needed. In the context budget cuts and budgetary prudence, the observatory proposed to work out a light-version of the IPSOS- survey of 2004.

Aim

The goal is multiple:

1. To measure the visiting history of the Belgians to the Federal Museums, the Planetarium and the KBR
2. To measure the potential among the Belgians to visit one of the Federal Museums and institutions
3. To measure the notoriety of the Federal Museums and Institutions among the Belgians
4. To measure the knowledge of the Belgians about the Federal Museums and institutions
5. To measure the image Belgians have about the Federal Museums and Institutions.
6. To measure the reasons for not visiting the Federal Museums and Institutions
7. To measure the expectations of the visitors vis-à-vis museums in general.

Type of research

• Population research
• Image- and notoriety research

Method of data collection

Online survey carried out among a respresentative sample of the Belgian population and complemented with a telephone survey to avoid the sample bias amongst 60+ respondents due to their underrepresentation on the internet.

Contact

• Cinquantenaire museum: Bart Suys, communication
• Musical instruments museum: Jo Santy, communication
• Museum of Natural Sciences: Yannick Siebens, communication and Isabelle Vanloo, reception service
• Koninklijk Museum voor Midden-Afrika: Kristien Opstaele, communication and Katia Dewulf, reception service
• Planetarium: Rodrigo Alvarez, director
• Koninklijke Bibliotheek van België: Joachim Spyns, communication

Research period

• Survey by LISTEN in january 2015.
• Report (all FSI) in the KBR on 22/06/2015.
• Subreport RMCA presented on 29/09/2015.
• Subreport Planetarium presented on 15/10/2015.
• Subreport Royal Library and LIBRARIUM presented on 19/11/2015.
• Subreport RBINS presented  on 08/12/2015.
• Subreport Cinquantenaire and Musical Instruments Museum (RMAH) presented on 25/01/2016.

Reports

• Full report MRAC-KMMA **
• Full report Jubelpark-Cinquantenaire and MIM **
• Full report BR-KB **
• Full report Planetarium **
• Full report IRSNB-KBIN **